Licensing and Commercialization Expert

Lias's success began with her idea for a barrette. While working for the CBS affiliate in Tucson, AZ she often wore her hair up in a French Twist. Friends and co-workers regularly asked how she fashioned the professional up-do so she began to scour stores to find a barrette that would help. When she discovered there was nothing on the market she decided to invent one. A short thirteen months later she had patented, manufactured, sold to stores and ultimately licensed the patent to Scunci® for 20 years of regular income. The product is now sold in stores around the world and has generated over $20M globally!

Since then Lisa has licensed 6 more products to major distributors including Goody Products®, Scunci®. and Helen of Troy®. In 2007 Lisa in-licensed a patent from an inventor and took on the challenge to further develop, patent, manufacture and launch a new line of plush products called TC Pets^TM for which she has won numerous awards and been featured on the ABC reality show Shark Tank where she won the coveted investment of "Shark" Daymond John of FUBU.

In addition to inventing and licensing her own products, she has been contracted by major corporations like InventHelp® and Scunci® to increase licenses and develop new business harvesting intellectual property. She has served as spokesperson for IdeaTango.com and continues to consult Inventors and companies through her 20 year old business Lloyd Marketing Group, Inc. Currently she is the exclusive licensing agent for Daymond John's Shark Branding, a partnership that followed Shark Tank.

Lisa has spent nearly two decades as an author, motivational speaker and trainer/consultant on the subjects of innovation. She has been a featured lecturer at Universities including the University of Arizona's Eller School of Business and Entrepreneurship, Arizona State University's College of Engineering, and the Arizona Intellectual Property Association's continuing education program for patent and trademark attorneys. Her company, Lloyd Marketing Group, is the oldest and most respected organization in the industry for educating budding inventors on how to bring products to market. Lisa is passionate about consulting businesses and inventors. She bases all of her training on her own success.