* Prototypes and Working Models * Invent with Manufacturing in Mind * Market Research * COST OF GOODS (COG) * Getting Quotes * Packaging * Assembly * Overseas Options Section 2: Getting on the Right Path
* What will it Cost to Sell? * What will people pay for it?
Section 3: Strategic/Business Planning
Chapter 3: Patents
Section 1: What is patentable?
* Three Critical Tests
Section 2: Conducting a Patent Search
Section 3: Patent Types
* Utility (Non-Provisional) Patents * Design Patents * Provisional Patents * Applying for a Patent * Notebooks
Chapter 4: Business Strategies for Patents
Section 1: Design Patents
Section 2: Utility Patents
Section 3; Provisional Patents
The 18 Month Rule
Conclusion
Chapter 5: Copyrights & TM's
Section 1: Trademarks
Section 2: Service Marks
Section 3: Copyrights
Chapter 6: Marketing
Section 1: We Are Inventors!
Section 2: Resources
Section 3: Types of Marketing
* Direct Mail * Electronic and Print * Specialty Advertising * Branding * Public Relations * Websites * Trade Associations
Chapter 7: Sales
Section 1: Distributors and Manufacturer Reps
* Distributors * Manufacturers Representatives and Brokers
He Comes Calling!
Section 2: Sales Venues
* Wholesale Business * Baby Steps * Pitching your Product * Retail Business * eTailing * Retailing * 1-800-Buy-Now! * Catalogs
You can do both!
Chapter 8: Licensing
Section 1: What is licensing?
Section 2: How to Find & Market Licensees
* Licensing Agents * Submission Policies * The Submission Process * Me-Too, Me-Too! * Sell Sheets * Demo Videos
Section 3: How to Negotiate
* Made in the U.S.A. * Be Ready * Make Wise Decisions * What to Expect * Up Front Money * Guaranteed Minimums * Royalty Rates * Agreement Terms and Definitions * Everything is Negotiable!
Chapter 9: Inventing Motivation
* Admit Fear * Healthy Fear * Get Knowledge * Knowledge Changes Perspective * Draw From the Success of Others * Don't Quit * Conclusion
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