Invention Licensing Case Studies

Tupperware Brands and Wonderlier Bowl: Tupperware Brands, originally a small-scale manufacturer of plastic storage containers, licensed the design for the Wonderlier Bowl from inventor Earl Tupper in the 1940s. The Wonderlier Bowl introduced innovative features such as airtight seals and burpable lids, revolutionizing food storage and preparation. By licensing Tupper’s patented design, Tupperware Brands established itself as a leader in the household products industry, driving market share growth and generating substantial revenue from sales of the Wonderlier Bowl and other Tupperware products.

Otter Products and OtterBox: Otter Products, a relatively unknown company in the mobile accessory industry, licensed the design for the OtterBox protective smartphone case from its inventor, Curt Richardson, in the late 1990s. The OtterBox case offered robust protection against drops, shocks, and other damage, quickly gaining popularity among smartphone users. Through strategic licensing agreements and innovative product designs, Otter Products significantly expanded its market share in the mobile accessory market and achieved substantial revenue growth.

Lego and Mindstorms: In the late 1990s, Lego partnered with inventor Seymour Papert to develop the Lego Mindstorms robotics kit. The kit allowed users to build and program customizable robots using Lego bricks and specialized components. By licensing Papert’s innovative technology, Lego introduced the Mindstorms product line, which quickly gained popularity among children, educators, and hobbyists. Mindstorms became a best-selling product for Lego, driving substantial revenue growth and solidifying the company’s position as a leading provider of educational and interactive toys.

Dyson and Ballbarrow: In the early 1970s, inventor James Dyson designed the Ballbarrow, a wheelbarrow with a ball instead of a wheel. Despite its innovative design, Dyson struggled to bring the product to market. However, after licensing the Ballbarrow design to a manufacturing company, it became a commercial success. The Ballbarrow’s unique design offered improved maneuverability and durability, leading to increased market share for the licensee and substantial revenue growth for Dyson.

Kreg Tool Company and Kreg Jig: Kreg Tool Company, a lesser-known brand in the woodworking tools industry, licensed the patented design for the Kreg Jig pocket hole jig system from its inventor, Craig Sommerfeld, in the 1980s. The Kreg Jig offered a simple and efficient solution for creating strong and precise wood joints, appealing to both professional woodworkers and DIY enthusiasts. Through strategic licensing agreements and targeted marketing efforts, Kreg Tool Company expanded its market share in the woodworking tools market and achieved significant revenue growth from sales of the Kreg Jig and related accessories.

These case studies highlight how licensing partnerships with inventors can enable lesser-known brands to introduce innovative products, penetrate new markets, and achieve greater success in their respective industries. By leveraging the expertise and ingenuity of inventors, brands can drive market share growth, revenue expansion, and brand recognition.

SodaStream and Home Carbonation: SodaStream, a lesser-known brand in the beverage industry, licensed the technology for home carbonation from its inventor, Peter Wiseburgh, in the 1970s. The SodaStream system allowed consumers to carbonate water at home, providing an environmentally-friendly alternative to bottled sodas. Through strategic licensing agreements and innovative marketing campaigns, SodaStream expanded its market share in the home carbonation market, driving significant revenue growth and establishing itself as a leading provider of home beverage solutions.

Zuru Toys and Bunch O Balloons: Zuru Toys, a relatively unknown toy manufacturer, licensed the patented design for Bunch O Balloons from its inventor, Josh Malone, in the early 2010s. Bunch O Balloons revolutionized the way children fill and tie water balloons, allowing them to quickly and easily fill multiple balloons at once. By licensing Malone’s innovative product design, Zuru Toys introduced Bunch O Balloons to the market, achieving widespread popularity among children and parents. The success of Bunch O Balloons drove market share growth for Zuru Toys and generated substantial revenue from sales of the product.

The Grommet and Squatty Potty: The Grommet, a lesser-known online marketplace for innovative products, licensed the Squatty Potty from its inventor, Bobby Edwards, in the early 2010s. The Squatty Potty is a toilet stool designed to promote proper posture during bowel movements, leading to improved bathroom health and comfort. By licensing Edwards’ innovative product design, The Grommet introduced the Squatty Potty to its customer base, generating significant interest and sales. The success of the Squatty Potty helped The Grommet expand its market share in the wellness products market and drive revenue growth from sales of the product.

Scunci (pronounced by most as Scrunchi): L&N Sales licensed Scunci from Rommy Revson in the 1980s. Rommy came up with the idea for the scrunchie as a solution to the discomfort caused by traditional hair ties and as a way to add style to hairstyles. L&N Slaes also licensed her trademark and subsequently became the company‚Äôs notable brand. Scunci’s successful production and distribution of scrunchies have undoubtedly contributed to its market share and revenue growth in the hair accessories market. Scunci’s expertise and innovation in the production of scrunchies have solidified its position as a leader in the industry.

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