Think With Google: Marketer’s Almanac – Price: Free
Wish you had information on how consumer behavior changes in relation to the seasons, holidays, and other special events? Think With Google’s Marketer’s Almanac offers interesting insights on how people browse and buy.
American Fact Finder – Price: Free
American Fact Finder is a resource for searching U.S. census data. You can filter by age, income, year, race, and location.
County Business Patterns – Price: Free
County Business Patterns provides information on the areas of the country with large numbers of certain types of businesses.
Business Dynamics Statistics – Price: Free
Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures.
FedStats – Price: Free
FedStats provides an up-to-date forum for finding data released by federal agencies, including agriculture, education, transportation, and energy.
Nielsen MyBestSegments – Price: Free
Nielsen’s MyBestSegments provides researchers with tools to understand an area’s demographic information and lifestyle habits. You can find out which areas would be most receptive to a campaign or launch, which competitors are located nearby, and trends in the area that have shifted.
SurveyMonkey – Price: Free for Basic
SurveyMonkey is a powerful tool for creating in-depth surveys that will help you understand the market and consumer preferences. (Learn more about crafting a survey for market research here.)
Typeform – Price: Free for Basic, $35/month for Pro, $70/month for Pro+
Typeform shows viewers one form field at a time, and you can include multiple choice image options. It’s an easy-to-use, mobile-optimized form-builder that’s great for gathering feedback.
MakeMyPersona – Price: Free
The MakeMyPersona tool is an interactive web tool that generates buyer personas for you once you answer a series of questions about your ideal customers. The tool provides plenty of guidance throughout the process, making it really easy for you to sort through the information you have about your ideal audience.
Ubersuggest – Price: Free
Ubersuggest is a simple tool for doing keyword and content research. You can input a phrase, and it’ll spit out a long, alphabetized list of additional keywords.
Pew Research Center – Price: Free
From economic conditions, to political attitudes, to social media usage, the Pew Research Center website has a ton of free research that you can use to better understand your target market. Best of all, the site has a sleek UI and interactive charts that reveal more granular data as you hover over certain elements.
16) Social Mention
Social Mention is a real-time social media search engine that can help you understand what your prospective customers are buzzing about online. Search for a keyword, and Social Mention will show you recent social posts that contain that keyword, along with a list of related keywords and other insights.
17) HubSpot Research
Want to see how website traffic varies by industry, or how effective advertising is in different regions around the world? HubSpot Research has got you covered. In addition to checking out our free research reports, you can use HubSpot Research’s presentation-builder tool to easily compile stats and charts into a customized slide deck.